Digital Marketing Strategist

4 weeks ago


Gurgaon, Haryana, India The Marcom Avenue Full time
Job Description

At The Marcom Avenue, we are seeking a highly skilled Digital Marketing Strategist to join our team. This role is responsible for planning and executing digital marketing campaigns across various platforms, including Google Ads, Meta Advertising, LinkedIn Advertising, social media advertising, and email marketing.

We are looking for an experienced professional with a strong understanding of performance marketing, e-commerce platforms, and analytics tools like Google Analytics 4. If you have a passion for data-driven decision making and a knack for creating effective marketing strategies, we want to hear from you

Key Responsibilities:
  • Develop and execute digital marketing campaigns that drive business growth and revenue.
  • Optimize campaigns to achieve key performance indicators, including ROAS, CPA, and conversion rates.
  • Collaborate with internal teams to develop effective marketing strategies aligned with business goals.
  • Present campaign strategies, performance insights, and recommendations to stakeholders.
  • Create and manage campaign plans using Excel for budgeting and forecasting purposes.
  • Conduct A/B testing, analyze campaign performance, and implement optimizations to improve efficiency.
  • Stay updated with industry trends and best practices to continuously improve campaign performance.
Requirements:
  • Minimum 5 years of experience in performance marketing with a strong understanding of Google, Meta, LinkedIn, Bing, and e-commerce platforms.
  • Proficiency in Google Ads, Meta Ads Manager, and other digital marketplaces (e.g., Flipkart, Amazon).
  • Expertise in GA4, keyword research, competitor analysis, conversion setup, Google Tag Manager, and pixel implementation.
  • Strong analytical skills with the ability to interpret data and trends, diagnose problems, and identify opportunities.
  • Excellent communication and presentation skills to effectively convey complex information and strategies.
Compensation:

The estimated salary for this position is $85,000 - $110,000 per year, depending on experience and qualifications.



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