
Market Expansion Strategist
1 week ago
As a key player in our growth strategy, you will be responsible for leading user acquisition and community building efforts. This involves being present where traders are, building genuine relationships, and creating a community around our product.
- Build Presence: Become an active, trusted member of key platforms like Reddit, Discord, and Telegram to engage with traders.
- Drive User Acquisition: Identify and convert potential users through personalized outreach and demos to ensure they understand and actively use the product.
- Develop Partnerships: Build relationships with trading institutes, broker offices, and educational platforms to expand our reach.
- Personal Onboarding: Ensure new users have a seamless onboarding experience and are empowered to get the most out of our product.
- Create Community: Foster and nurture user communities for knowledge sharing and engagement to create a loyal following.
- Run Growth Experiments: Test acquisition channels, measure results, and scale what works to optimize our growth strategy.
Key Responsibilities:
- Develop and execute user acquisition strategies to meet business objectives.
- Collaborate with cross-functional teams to identify opportunities for growth and implement solutions.
- Conduct market research to stay up-to-date on industry trends and competitor activity.
- Analyze data to inform decisions and drive continuous improvement.
Must-Haves:
- Strong understanding of the Indian trading ecosystem.
- Proven track record in user acquisition with measurable results.
- Experience building or managing communities (1000+ members).
- Comfort with both digital and in-person engagement.
- Ability to conduct product demonstrations effectively.
- Analytical mindset with experience in growth metrics.
Nice-to-Haves:
- Experience at a broker or trading platform.
- Existing network within trading communities.
- Personal trading or investment experience.
- Content creation capabilities.
- Early-stage startup experience.
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