Digital Marketing Campaign Manager
3 weeks ago
**Job Title:** Digital Marketing Campaign Manager
**Company Overview:** SIB Infotech is a leading digital marketing agency seeking an experienced Digital Marketing Campaign Manager to join our team. We are looking for a skilled professional who can develop and execute effective paid advertising campaigns across various platforms.
**Estimated Salary:** $80,000 - $110,000 per year.
**Job Description:
- Taking ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking.
- Leveraging expertise in major PPC platforms such as Google Ads, Meta Ads, and Bing Ads to continuously optimize campaigns for improved click-through rates (CTR), conversion rates, and overall efficiency.
- Assisting in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Developing and executing effective PPC strategies to drive tangible results.
- 3-6 years of experience in the digital marketing landscape.
- Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
- Must have experience managing big ad budgets and achieving ROI.
- Google Ads Certification or equivalent professional certification is preferred.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau.
- Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
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