Digital Marketing Specialist
4 hours ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at HOVO DIGITAL - Digital Marketing Agency. The successful candidate will be responsible for managing and executing Google Ads campaigns for various clients, ensuring they meet performance and revenue targets in line with the overall marketing plan.
About the RoleThe PPC/SEM Executive or SEM Executive will be accountable for running and optimizing digital ads campaigns across multiple platforms, including Google Adwords, Google Ads, and Bing Ads. Key responsibilities include:
- Understanding client business objectives and requirements
- Planning, optimizing, and implementing digital ads campaign strategies for diverse clients
- Suggesting and developing new campaigns across various channels
- Leading project execution across clients and practice teams
- Performing keyword, audience, interest, and behavior research, as well as managing all campaigns for clients
- Setting up lists of KPIs to track for each client
- Forecasting and tracking key account metrics
- Managing campaign budgets and optimizing ROI
- Improving paid advertising processes and innovating new strategies and techniques
To be considered for this position, candidates should possess:
- Experience with Google AdWords and Google Shopping, with a strong track record of managing medium to large-sized budgets
- Familiarity with multiple platforms (e.g., AdWords, Facebook, Yahoo)
- Experience in strategy creation for different clients
- Knowledge of PPC tools (Google Analytics, Tableau, WebTrends)
- Excellent written and verbal skills
- Strong analytical and research skills
We offer a competitive salary of $60,000 - $80,000 per year, depending on experience, as well as benefits, such as health insurance and paid time off. Our company is committed to providing a dynamic work environment that fosters growth and development.
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