Digital Marketing Specialist
6 hours ago
Digital Marketing Executive
Job Type: Full-Time (On-Site)
Location: Sector 20, Gurgaon, Haryana, India
Experience: 1-3 Years
Compensation: ₹600,000 - ₹800,000 per year
Position Overview:
We are seeking a highly motivated Digital Marketing Specialist to join our team. The ideal candidate will assist in managing, implementing, and optimizing our pay-per-click (PPC) campaigns.
The successful candidate will have a basic understanding of Google Ads, Bing Ads, and other digital advertising platforms, with a keen interest in developing their skills in digital marketing.
Key Responsibilities:
- Assist in the development and implementation of PPC strategies across platforms such as Google Ads (Search, Display), Bing Ads, and Meta (Facebook, Instagram).
- Conduct keyword research and competitor analysis to optimize campaign performance.
- Help in optimizing ad copy, landing pages, and bid strategies to improve return on investment (ROI).
- Monitor campaign performance using analytics tools and provide regular updates.
- Collaborate with the marketing team to align PPC campaigns with overall marketing initiatives.
Qualifications and Skills:
- Bachelor's degree or Masters Degree in Marketing, Business Administration, or related field.
- 1-2 years of experience in PPC campaign management or similar digital marketing roles.
- Basic knowledge of PPC advertising platforms (Google Ads, Bing Ads).
- Analytical mindset with a focus on data-driven decision-making.
- Strong communication skills for effective interaction with team members.
- Familiarity with Google Analytics or similar tools is a plus.
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