Digital Marketing Specialist

6 hours ago


Delhi, Delhi, India RegisterKaro Full time
Job Title: Digital Marketing Specialist

Digital Marketing Executive

Job Type: Full-Time (On-Site)

Location: Sector 20, Gurgaon, Haryana, India

Experience: 1-3 Years

Compensation: ₹600,000 - ₹800,000 per year

Position Overview:

We are seeking a highly motivated Digital Marketing Specialist to join our team. The ideal candidate will assist in managing, implementing, and optimizing our pay-per-click (PPC) campaigns.

The successful candidate will have a basic understanding of Google Ads, Bing Ads, and other digital advertising platforms, with a keen interest in developing their skills in digital marketing.

Key Responsibilities:

  1. Assist in the development and implementation of PPC strategies across platforms such as Google Ads (Search, Display), Bing Ads, and Meta (Facebook, Instagram).
  2. Conduct keyword research and competitor analysis to optimize campaign performance.
  3. Help in optimizing ad copy, landing pages, and bid strategies to improve return on investment (ROI).
  4. Monitor campaign performance using analytics tools and provide regular updates.
  5. Collaborate with the marketing team to align PPC campaigns with overall marketing initiatives.

Qualifications and Skills:

  • Bachelor's degree or Masters Degree in Marketing, Business Administration, or related field.
  • 1-2 years of experience in PPC campaign management or similar digital marketing roles.
  • Basic knowledge of PPC advertising platforms (Google Ads, Bing Ads).
  • Analytical mindset with a focus on data-driven decision-making.
  • Strong communication skills for effective interaction with team members.
  • Familiarity with Google Analytics or similar tools is a plus.


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