Digital Marketing Specialist

5 hours ago


Delhi, Delhi, India ibs fulcro Full time

At ibs fulcro, we are looking for a talented Digital Marketing Specialist to join our team in Mumbai & Gurgaon. The ideal candidate will have 3-5 years of experience in a digital marketing agency, preferably with expertise in social media, performance marketing, influencer marketing, or other specialized areas.

About the Role

We offer a competitive salary of ₹12,00,000 - ₹18,00,000 per annum and provide opportunities for growth and professional development. As a Digital Marketing Specialist, you will be responsible for working with clients on strategic positioning and planning, including brand repositioning and digital transformation initiatives.

Key Responsibilities

  • Plan and execute digital campaigns along with the agency team on their respective brands, including paid media, content marketing, and influencer collaborations.
  • Oversee and execute requests in the daily running of the accounts.
  • Coordinate with internal teams such as copy, design, media, and more to oversee execution, emphasizing cross-functional collaboration skills.
  • Liaison with billing and invoices between the client and agency, ensuring meticulous attention to detail.
  • Strategize and execute go-to-market plans across the digital ecosystem, which includes strategic analysis, competition, positioning, messaging, tactics, and budget, ensuring a proven track record in launching successful digital campaigns.
  • Participate in pitch presentations and meetings as and when there is a pitch.
  • Actively present ideas to expand service offerings by identifying and proposing new services based on market trends and client needs.
  • Be a team player and mentor a young team of executives, copywriters, and designers, developing and leading training sessions to upskill junior team members.

Required Skills and Qualifications

  • Strong leadership skills with a proven ability to lead by example.
  • Demonstrate a thorough understanding of client's business and digital marketing, including strategic planning tools and methodologies (e.g., page insights, competitive benchmarking).
  • Strong strategic thinking, consulting skills, and the ability to keep client projects on plan and on budget.
  • Strong, demonstrated understanding of client servicing and team management.
  • Can ace multitasking and is looking for an enriching and challenging role.
  • Should understand the latest trends on social media and their role for the assigned brands, with familiarity of social media analytics.
  • Professional approach to time, costs, and deadlines.
  • Should have good presentation skills and be able to work independently as well as part of a team.
  • Should be able to maintain and build professional relationships with clients, vendors, etc.


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