Digital Marketing Campaign Manager
5 days ago
About eClerx:
eClerx offers a range of innovative marketing automation solutions, designed to help businesses thrive in today's competitive market.
Job Summary:
We are seeking an experienced digital marketing campaign manager to join our team. The ideal candidate will have 4-5 years of experience working with the Marketo platform, including campaign management, email marketing, and lead nurturing.
Responsibilities:
- Manage and optimize campaigns using the Marketo platform, focusing on campaign management, email marketing, and lead nurturing.
- Design and execute email marketing campaigns, including template creation and list segmentation.
- Edit and implement automated nurture programs in Marketo to engage and convert leads effectively.
- Develop lead capture experiences and optimize conversion rates using Marketo's form and landing page building capabilities.
- Collaborate with the team to analyze campaign requirements and suggest suitable smart campaigns and flow to be used.
- Implement campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation, etc.
- Perform thorough validation checks and quality audits on segments and other elements in Marketo.
- Generate campaign performance reports on a weekly/monthly basis.
- Maintain excellent client communication, project management, and problem-solving skills.
Requirements:
- 4-5 years of experience working with the Marketo marketing automation platform.
- Advanced knowledge of HTML, CSS, SQL, Media Query.
- Excellent communication and presentation skills.
- Ability to work in a fast-paced environment with changing priorities.
- Strong proficiency in MS Office (MS Excel and PPT).
- Certification on the Marketo platform is a plus.
Compensation:
The estimated annual salary for this position is $90,000 - $120,000 per year, depending on location and experience.
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