Digital Marketing Campaign Manager

5 days ago


Delhi, Delhi, India eClerx Full time
Job Title: Digital Marketing Campaign Manager

About eClerx:

eClerx offers a range of innovative marketing automation solutions, designed to help businesses thrive in today's competitive market.

Job Summary:

We are seeking an experienced digital marketing campaign manager to join our team. The ideal candidate will have 4-5 years of experience working with the Marketo platform, including campaign management, email marketing, and lead nurturing.

Responsibilities:

  • Manage and optimize campaigns using the Marketo platform, focusing on campaign management, email marketing, and lead nurturing.
  • Design and execute email marketing campaigns, including template creation and list segmentation.
  • Edit and implement automated nurture programs in Marketo to engage and convert leads effectively.
  • Develop lead capture experiences and optimize conversion rates using Marketo's form and landing page building capabilities.
  • Collaborate with the team to analyze campaign requirements and suggest suitable smart campaigns and flow to be used.
  • Implement campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation, etc.
  • Perform thorough validation checks and quality audits on segments and other elements in Marketo.
  • Generate campaign performance reports on a weekly/monthly basis.
  • Maintain excellent client communication, project management, and problem-solving skills.

Requirements:

  • 4-5 years of experience working with the Marketo marketing automation platform.
  • Advanced knowledge of HTML, CSS, SQL, Media Query.
  • Excellent communication and presentation skills.
  • Ability to work in a fast-paced environment with changing priorities.
  • Strong proficiency in MS Office (MS Excel and PPT).
  • Certification on the Marketo platform is a plus.

Compensation:

The estimated annual salary for this position is $90,000 - $120,000 per year, depending on location and experience.

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