Digital Marketing Specialist
1 day ago
Eleva8e Digital is a leading digital marketing agency with a proven track record of delivering innovative solutions that drive real results.
Job SummaryWe are seeking an experienced Digital Marketing Executive to join our team. The ideal candidate will have a strong background in digital marketing, with a focus on lead generation and campaign optimization.
Responsibilities- Develop and execute data-driven strategies for lead generation across various digital channels.
- Create and optimize online campaigns to capture and convert leads, ensuring a consistent pipeline for the business development team.
- Collaborate with the business development and sales teams to ensure marketing efforts align with business goals and target audience needs.
- Analyze and track the performance of lead generation campaigns, optimizing strategies based on metrics such as conversion rates, cost per lead, and ROI.
- Use tools like Google Analytics, CRM platforms, and marketing automation software to manage and nurture leads through the funnel.
- Bachelor's degree in Marketing, IT, Computer Science, or a related field.
- 2-5 years of experience in digital marketing with a focus on Email Marketing, A/B Testing, Lead Generation, Drip Campaigns, and Content Marketing preferably in the technology or IT sector.
- Proven experience with tools and platforms like Google Ads, Google Analytics, Social Media Advertising, SEO, and Email Marketing for lead generation.
- Strong analytical skills with the ability to assess campaign performance and make data-driven decisions.
- Excellent communication skills and ability to collaborate with business development and sales teams.
- Experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Jira, Zoho, SEMrush, GA, Apollo.io, Google Search Console) to manage and nurture leads.
We offer a competitive salary of $50,000 - $60,000 per year, depending on experience.
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