Performance Marketing Lead

1 day ago


Mumbai, Maharashtra, India Soulflower Full time
Job Overview: Soulflower is a leading natural beauty and wellness brand that offers a range of products catering to the diverse needs of its customers. As a result, we are looking for an experienced E-commerce Advertising Manager who can help us maximize our online presence and drive revenue growth through effective advertising strategies.

The successful candidate will be responsible for managing and optimizing our paid media strategy across platforms such as Meta (Facebook, Instagram), Google (Search, Display, YouTube), and various online marketplaces like Amazon, Flipkart, Nykaa, and other e-commerce channels. They will also be responsible for developing strategies for marketplaces (Amazon, Flipkart, Nykaa, etc.) and other e-commerce channels to boost visibility and sales, driving revenue growth.

We offer a competitive salary of ₹12 LPA with performance-based bonuses and a dynamic work environment that encourages creative solutions and operational efficiency.

Key Responsibilities:

- Manage and optimize paid media efforts across multiple platforms, including Meta, Google Ads, and other relevant platforms.
- Develop strategies for marketplaces (Amazon, Flipkart, Nykaa, etc.) and other e-commerce channels to boost visibility and sales, driving revenue growth.
- Continuously refine the digital marketing mix, ensuring synergy between brand and performance goals.

Requirements:

- Minimum 4-6 years of experience in performance marketing with a focus on marketplace advertising, ROAS optimization, and managing multi-channel campaigns.
- Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and other performance marketing tools.
- Strong experience with Amazon Sponsored Ads, Flipkart Ads, Nykaa Ads, and other online channel advertising tools.

Benefits:

- Competitive salary of ₹12 LPA with performance-based bonuses.
- Opportunity to lead and grow the performance marketing team for a leading natural beauty and wellness brand.
- Dynamic, fast-paced work environment that encourages creative solutions and operational efficiency.
- Career development opportunities and leadership growth in a rapidly expanding company.

About Us: Soulflower is a leading natural beauty and wellness brand that offers a range of products catering to the diverse needs of its customers. We are committed to delivering high-quality products and services to our customers while maintaining a positive work environment that encourages innovation and growth.

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