Performance Marketing Strategist
1 week ago
Job Summary: We are seeking a talented Performance Marketing Strategist to join our team at Soulflower. This role will focus on developing and executing performance marketing strategies to drive business growth and maximize Return on Ad Spend (ROAS).
About the Role: As a Performance Marketing Strategist, you will be responsible for managing and optimizing paid media campaigns across platforms such as Meta, Google, Amazon, Flipkart, Nykaa, and other e-commerce channels. You will analyze campaign performance data to identify areas for improvement and develop strategies to optimize ROAS.
Key Responsibilities:
- Analyze campaign performance data to identify areas for improvement and develop strategies to optimize ROAS.
- Develop and execute performance marketing strategies to drive business growth and maximize ROAS.
- Manage and optimize paid marketing efforts on e-commerce marketplaces such as Amazon, Flipkart, Nykaa, and other relevant online channels.
- Collaborate with cross-functional teams to align advertising strategies with overall business objectives.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 4-6 years of experience in performance marketing with a focus on marketplace advertising, ROAS optimization, and managing multi-channel campaigns.
- Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and other performance marketing tools.
- Strong analytical mindset with a focus on optimizing ROAS, CPA, and overall campaign performance.
What We Offer:
- Competitive salary: ₹25 lakhs - ₹35 lakhs per annum.
- Opportunity to lead and grow the performance marketing team for a leading natural beauty and wellness brand.
- Dynamic, fast-paced work environment that encourages creative solutions and operational efficiency.
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