Performance Marketing Strategist

1 day ago


Mumbai, Maharashtra, India Soulflower Full time
About Soulflower: As a leading natural beauty and wellness brand, we are seeking an experienced Performance Marketing Strategist to join our team. Based in Mumbai, Soulflower is a Farm2Face Brand that specializes in high-efficacy, preservative-free, cruelty-free, aromatherapy, natural face, skin, and hair care products. Our mission is to bring potent ingredients in their purest form directly to your skin and hair without any chemicals or preservatives.

In this role, you will be responsible for managing and optimizing our paid media strategy across platforms such as Meta (Facebook, Instagram), Google Ads (Search, Display, YouTube), and various online marketplaces like Amazon, Flipkart, Nykaa, and other e-commerce channels. You will design, launch, and execute performance marketing campaigns to maximize ROAS (Return on Ad Spend) through efficient daily campaign management, data-driven decisions, and a deep understanding of digital marketplaces.

The ideal candidate will have a minimum of 4-6 years of experience in performance marketing with a focus on marketplace advertising, ROAS optimization, and managing multi-channel campaigns. They should be proficient in Meta Ads Manager, Google Ads, Google Analytics, and other performance marketing tools. Strong analytical skills, leadership abilities, and excellent communication skills are also essential for success in this role.

We offer a competitive salary of ₹1200000 per annum, performance-based bonuses, and opportunities for career growth and development. If you are passionate about digital marketing and want to join a dynamic team that encourages creative solutions and operational efficiency, please apply.

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