Senior Influencer Partnerships Manager

3 days ago

Bengaluru, Karnataka, India beBeeInfluencer Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

About Us

At YAAS, we enable brands to become creators. Our content drives 400M+ views every month and we've partnered with leading companies like Zepto, Zerodha, Cleartrip, GoKwik, Vodafone-Idea, and Zoho.

We're seeking a Senior Influencer Partnerships Manager who builds strong networks, drives impactful collaborations, and makes campaigns deliver results.

Main Responsibilities:

  • Develop and lead strategies that amplify our channels, expand reach, and foster brand traction via creative influencer partnerships.
  • Establish, expand, and maintain a dynamic repository of Micro, Nano, and Macro influencers across diverse content niches, ensuring on-demand activation of collaborations.
  • Design and lead influencer marketing strategies aligned with client channel objectives, subscriber growth, and engagement targets.
  • Continuously identify, vet, onboard, and nurture influencer talent - ensuring relevance, credibility, and alignment with brand values.
  • Oversee end-to-end influencer campaigns, from outreach and negotiations to contracting, execution, and performance tracking.
  • Lead high-stakes negotiations to deliver cost-effective yet high-impact collaborations, balancing ROI with long-term relationship building.
  • Define and monitor campaign KPIs (reach, engagement, subscriber growth, conversions), leveraging insights to refine strategy and maximize impact.
  • Work closely with account management and creative teams to ensure influencer efforts are seamlessly integrated into channel growth strategies.
  • Stay ahead of content, platform, and influencer marketing trends to keep us and our clients at the cutting edge.
  • Mentor and lead a team of influencer marketing managers/executives, setting best practices, processes, and a high-performance culture.

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