Digital Asset Strategist

2 weeks ago


Gurgaon, Haryana, India Pluang Full time

Job Title: Digital Asset Strategist

The Digital Asset Strategist at Pluang is responsible for enhancing the visibility and discoverability of our digital assets. This role focuses on developing and executing strategies for search engine optimization (SEO) and app store optimization (ASO) to drive organic growth and user engagement.

Responsibilities

Strategy

  • Develop and implement effective SEO strategies to improve organic search rankings, drive traffic, and increase conversions.
  • Create and execute ASO strategies to enhance app visibility and rankings in app stores, improving app downloads and user engagement.
  • Conduct extensive keyword research to identify opportunities and optimize content for both SEO and ASO.

Execution

  • Optimize website content, asset pricing pages, and other critical content to outperform competitors.
  • Perform technical audits, enhance site performance, crawlability, indexability, and structure site taxonomy to boost search engine rankings.
  • Collaborate with content creators and the creative team to ensure all content is optimized for SEO and ASO.
  • Conduct A/B tests to identify the most effective strategies and techniques for driving organic growth.

Reporting & Collaboration

  • Monitor key SEO and ASO metrics, analyze data for actionable insights, and base all recommendations on these insights.
  • Work closely with Product, Marketing, Creative, and Data teams to ensure data-driven strategies and alignment with business goals.
  • Report campaign performance and insights to key stakeholders, providing data-driven recommendations for enhancement.

Requirements

  • Bachelor's degree in Marketing, Business, Computer Science, or a related field from a reputable institution.
  • Proven experience in developing and executing SEO and ASO strategies, with at least 3-5 years in a similar role.
  • Strong understanding of SEO and ASO tools, including Google Analytics, Search Console, Ahrefs, and app store analytics tools like App Annie, Sensor Tower, and Mobile Action.


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