Digital Marketing Strategist
3 weeks ago
We are seeking an experienced Digital Marketing Strategist to lead our dynamic team at Mirum Digital Pvt Ltd. in driving cohesive marketing processes across crossfunctional teams and ensuring the successful implementation of omnichannel marketing strategies.
- The ideal candidate will be responsible for driving cohesion in the marketing process and campaign reporting across crossfunctional teams to ensure alignment with brands and markets.
- The role requires strong analytical skills to interpret data and enhance audience engagement.
Responsibilities:
- Drive cohesion in the marketing process and campaign reporting across crossfunctional teams (CFT) to ensure alignment with brands and markets.
- Design and validate workflows for crosschannel customer engagement, including creating omnichannel digital experiences across web, email, CLM, and video.
- Interpret analytics and behavioral data to optimize target audience engagement.
- Partner with creative, production, and platform teams to support campaigns across various channels and assets.
Skills and Qualifications:
- Postgraduate with 5+ years of experience in digital marketing and omnichannel platforms.
- Proficiency with marketing automation tools such as Salesforce Marketing Cloud, Adobe Experience Manager, Adobe Experience Cloud, Veeva CRM, and Veeva Vault.
- Experience in implementing performance metrics for campaigns and assets.
Requirements:
- Strong understanding of HTML and CSS, with basic knowledge of JavaScript and AMP Scripts.
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