Unlocking Organic Growth
7 days ago
A Product Growth Specialist
Job DescriptionThis role involves spearheading organic growth for Astra's three key products: DAST, API Security Platform, and Cloud Security Scanner. The primary goal is to boost user sign-ups from organic channels for these products.
Responsibilities:- Organic Growth: Drive user acquisition through various channels, focusing on the mentioned products.
- Product Launches: Collaborate with the growth team to launch new products, owning the organic motion from product development to customer adoption.
- Product Storytelling: Craft compelling narratives across social media, email, and community platforms, highlighting product features and use cases.
- Case Studies and Social Proof: Develop case studies and social proof to demonstrate product value where it currently doesn't exist.
- Awareness and Engagement: Create high-signal social content, use-case videos, referral ideas, and micro-influencer collaborations to turn Astra's newer products into regulars on people's feeds.
- Email Drips: Nurture the existing list toward trial and product usage, especially for unlaunched or under-marketed products.
- Free Tools and Marketplaces: Collaborate with the dev team to launch free tools or lead-generation projects, exploring listings on AWS, GCP, Azure, and compliance platforms.
- Community-Led Discovery: Run webinars, events, or topical moments (e.g., emerging vulnerabilities) that create a buzz and convert curiosity into users.
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