Digital Campaign Strategist

1 week ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

Job Description

The Performance Marketing Manager plays a pivotal role in driving the marketing department's commercial performance. Key responsibilities include planning, running, and optimizing campaigns across Meta, Google, YouTube, LinkedIn, and affiliate channels to maintain 80%+ qualified leads while improving ROI and reducing CPC, CPL, and COA.

About the Role

This senior-level position requires an entrepreneurial mindset with experience collaborating with creative teams for A/B testing, ad copy effectiveness, and scaling performance. The ideal candidate has hands-on experience managing digital campaigns across various platforms, built and executed multi-channel strategies including SEO, PPC, social media, and affiliate marketing, and is skilled in performance optimization.

Key Responsibilities:

  • Plan, run, and optimize campaigns across Meta, Google, YouTube, LinkedIn, and affiliate channels.
  • Maintain 80%+ qualified leads while improving ROI and reducing CPC, CPL, and COA.
  • Collaborate with brand, design, and copy teams for creative testing and performance scaling.
  • Allocate and track budgets; recommend spend adjustments based on performance.
  • Use tools like GA4, SEMrush, Search Console for insights on audience, SEO, and site health.
  • Leverage automation platforms (CleverTap, MoEngage, WebEngage) for targeted, multi-channel engagement.
  • Partner with agencies and presales to optimize campaign metrics and conversion quality.
  • Test new channels, formats, and trends to support business growth and digital-first launches.

Key Skills & Experience Required:

  • Experience: 7-8 years of digital marketing and performance marketing experience
  • Hands-on experience managing digital campaigns across Meta, Google, YouTube, LinkedIn, and affiliate platforms
  • Built and executed multi-channel strategies including SEO, PPC, social media, and affiliate marketing
  • Strong command over tools like Google Analytics, GA4, SEMrush, Search Console for campaign insights and reporting
  • Skilled in performance optimization — driving ROI and reducing CPC, CPL, and COA
  • Experience collaborating with creative teams for A/B testing, ad copy effectiveness, and scaling performance
  • Familiar with marketing automation tools like CleverTap, MoEngage, and WebEngage for lifecycle targeting
  • Analytical mindset with the ability to translate data into clear insights and actions
  • Goal-oriented, adaptable, and a problem-solver with strong communication skills
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