Copywriter (Digital Ad Campaigns)

2 days ago

Mumbai, Maharashtra, India Schbang Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Title: Creative Strategist (Copywriter – Digital Ad Campaigns)Location: Lower Parel, Mumbai (On-site at Schbang Office) Experience Required: 6 months to 2 years Employment Type: Full-timeAbout SchbangSchbang is a creative and business transformation company that brings together content, media, technology, and design under one roof. We work with some of India's leading brands, helping them craft campaigns that are not only creative but also strategic and impactful. At Schbang, we believe in the power of ideas that drive results, and we're looking for sharp minds to join our ever-growing creative force.

Role OverviewAs a Creative Strategist – Copywriter, you will play a key role in developing engaging, insight-driven digital campaigns. You'll collaborate with designers, account managers, and brand strategists to bring brand ideas to life through copy that connects, converts, and creates cultural impact. This role is ideal for someone who understands brand tone, consumer behavior, and can write across platforms — from Instagram reels to YouTube pre-rolls, from banner ads to emailers.

Key ResponsibilitiesDevelop creative copy and content strategies for digital advertising campaigns mainly Instagram-Facebook & Linkedin. Conceptualize and write compelling ad copy, social media content, campaign slogans, and brand narratives. Translate brand briefs and insights into powerful brand ideas and campaign concepts.

Collaborate closely with the design and client servicing teams to develop creative routes and present to clients. Participate in brainstorming sessions and contribute proactive ideas for brand growth and engagement. Ensure copy consistency and brand tone across all communication touchpoints.

Research and stay up-to-date on content trends, platform updates, and best-performing digital ad formats. Skills & Qualifications6 months to 2 years of copywriting experience, preferably in a reputed digital/advertising agency. Strong command over English with excellent writing, grammar, and editing skills.

Passion for creating engaging, high-performing ad content across social media, web, and performance channels. Ability to develop big campaign ideas and scale them into multi-platform content strategies. A portfolio of past work that showcases conceptual thinking and digital copywriting.

Team player with the ability to thrive in a fast-paced, creative environment. Attention to detail and openness to feedback.

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