Digital Marketing Strategist
1 day ago
Job Title: Digital Marketing Strategist
About the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our digital marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies across various platforms.
Responsibilities:
- Develop and execute paid social media campaigns on Facebook and Instagram
- Plan and optimize Google Ads campaigns across Search, Display, PMax, Shopping, and YouTube
- Manage and optimize Google Merchant Center feeds
- Set up and maintain accurate tracking using Google Tag Manager (GTM)
- Monitor, analyze, and report campaign performance using Google Analytics and other reporting tools
- Manage campaign budgets, targeting, and bidding strategies to maximize ROI
To be successful in this role, you will need:
- 2-3 years of experience in managing digital marketing campaigns
- Hands-on experience with GTM, Shopping Ads, and campaign reporting
- Strong knowledge of performance marketing, analytics, and digital advertising platforms
- Excellent analytical and numerical skills with a data-driven mindset
- Ability to manage multiple campaigns, budgets, and performance goals effectively
We offer a collaborative and growth-oriented work environment where you can develop your skills and expertise. You will have the opportunity to work on high-impact campaigns across multiple platforms and gain exposure to the latest tools and digital marketing strategies.
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