Digital Marketing Strategist
2 days ago
Digital Marketing Strategist
We're seeking a talented Digital Marketing Strategist to drive business growth through comprehensive digital marketing campaigns. As a key member of our team, you'll develop and execute strategies that harness the power of SEO/SEM, email, social media, and display advertising.
Key Responsibilities:
- Plan and execute all digital marketing campaigns, leveraging data insights to optimize spend and performance.
- Design, build, and maintain our social media presence, crafting engaging content that resonates with our audience.
- Measure and report performance against goals (ROI and KPIs), identifying trends and areas for improvement.
- Collaborate with internal teams to create landing pages and optimize user experience, ensuring seamless end-to-end customer journeys.
- Utilize strong analytical ability to evaluate and optimize user funnels, instrumenting conversion points as needed.
- Develop and implement experiments and conversion tests to inform data-driven decisions.
Requirements:
- Strong understanding of digital marketing principles and practices, including SEO/SEM, email marketing, social media, and display advertising.
- Ability to analyze data and make informed decisions, driving strategic growth initiatives.
- Excellent communication and project management skills, with experience working across multiple channels and customer touchpoints.
- Proficiency in Google Analytics and other digital marketing tools, with a keen eye for detail and a passion for staying up-to-date on industry trends.
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