Digital Marketing Strategist

17 hours ago

Mumbai, Maharashtra, India beBeeDigitalMarketing Full time ₹ 18,00,000 - ₹ 25,00,000
Job Title:

Digital Marketing Strategist


Job Summary:

We seek an accomplished Digital Marketing Strategist to lead our digital campaigns. The ideal candidate will have hands-on experience in managing and optimizing paid digital campaigns.


Key Responsibilities:
  • Develop, execute, and optimize paid digital campaigns (Google Ads, Meta, LinkedIn) to maximize reach, leads, and ROI.
  • Manage social media channels with consistent posting, audience engagement, and community management.
  • Coordinate email marketing campaigns including content scheduling, database segmentation, and performance tracking.
  • Conduct keyword research, SEO optimization, and website updates to improve search visibility.
  • Collaborate with design/content teams to create ad creatives, posts, reels, and performance-driven content.
  • Track and analyze campaign data using Google Analytics, Meta Business Suite, and other dashboards; prepare weekly/monthly reports.

Required Skills and Qualifications:
  • 6–9 years of hands-on experience in digital marketing, preferably in event management, experiential, or agency setup.
  • Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and campaign optimization techniques.
  • Good understanding of SEO, SEM, social media management, and email marketing.
  • Proficiency in analytics tools such as Google Analytics, Search Console, Meta Business Suite, HubSpot/Marketo (preferred).

Benefits:

This role offers the opportunity to work on multiple campaigns simultaneously, develop strong project management skills, and enhance your analytical and problem-solving abilities.


Others:

Stay updated with digital trends, platform updates, and tools to enhance campaign execution.

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