Digital Campaign Strategist

1 day ago

Mumbai, Maharashtra, India beBeeDigitalMarketing Full time ₹ 1,92,000 - ₹ 2,88,000

Job Title: Digital Marketing Executive

We are seeking a skilled and analytical professional to lead the development, implementation, and optimization of digital advertising campaigns.

The ideal candidate will possess in-depth knowledge of paid media strategies, campaign analytics, and creative development to deliver exceptional results.


Key Responsibilities:
  • Develop and implement targeted ad campaigns across Meta platforms (Facebook & Instagram) and Google Ads to achieve strategic objectives.
  • Conduct thorough audience research and build detailed targeting strategies to maximize campaign effectiveness.
  • Monitor campaign performance metrics (CTR, CPC, ROI, etc.) and implement data-driven optimizations to enhance results.
  • Collaborate with creative teams to develop compelling ad creatives and messaging aligned with campaign objectives.
  • Perform A/B testing on ad creatives, placements, and audience segments to improve campaign performance.
  • Ensure campaign budgets are managed efficiently to maximize returns on investment.
  • Stay updated on industry trends, platform updates, and advertising best practices to inform campaign development.
  • Prepare detailed performance reports and actionable insights for internal teams and stakeholders.
  • Identify opportunities to scale campaigns and introduce innovative strategies to enhance performance.

Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum 2 years of experience managing digital advertising campaigns.
  • Proficiency with Meta Ads Manager, Google Ads, Business Manager, and analytics tools.
  • Proven track record of achieving campaign objectives and delivering returns on investment.
  • Strong analytical skills with a focus on data-driven decision-making.
  • Experience with audience targeting, budgeting, and performance optimization.
  • Excellent collaboration and communication skills.
  • A proactive mindset and ability to stay ahead of industry trends.

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