Digital Campaign Leader

1 week ago


Mumbai, Maharashtra, India beBeeStrategist Full time
Senior Brand Strategist

We are seeking a seasoned Senior Brand Strategist to lead large-scale, integrated campaigns and drive digital brand success. The ideal candidate will have 11+ years of experience in leading cross-functional teams and managing social-first yet 360 brand campaigns across industries.

Key Responsibilities:

  • Lead end-to-end management of 360 digital and social media campaigns across multiple clients and industries.
  • Act as the strategic partner and point of contact for senior client stakeholders, guiding internal creative, content, and media teams to deliver cohesive, high-impact campaigns.
  • Develop and present social-first strategies aligned with broader brand and business goals.
  • Monitor campaign performance and insights to drive ongoing optimization and innovation.
  • Manage account health, profitability, resource allocation, and team performance.
  • Stay updated on industry trends and platform innovations to keep clients ahead of the curve.

Required Skills & Experience:

  • 11+ years of experience in social media, digital marketing, or integrated brand communications.
  • Proven success in leading large-scale, multi-platform campaigns with strong client-facing experience.
  • Strong understanding of digital platforms (Meta, LinkedIn, YouTube, Twitter, etc.), trends, and analytics.
  • Expertise in building brand strategy, content planning, influencer marketing, and performance optimization.
  • Excellent communication, presentation, and client relationship skills. Experience in managing cross-functional teams and mentoring mid-to-junior-level talent.

Nice to Have:

  • Experience working in a digital/creative agency setup.
  • Exposure to regional/international markets and consumer behavior.
  • Hands-on experience with social listening, ORM, or platform-specific tools (e.g., Sprinklr, Hootsuite, Meltwater).


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