
Digital Media Campaign Specialist
1 week ago
We're seeking an exceptional media buyer to manage our Facebook and Instagram ad spend.
This is a full-time, remote role for someone who wants to build and scale campaigns using real strategy — not guesswork.
Key Responsibilities:
- Managing & optimising ad spend on Facebook and Instagram
- Building & scaling full-funnel campaigns (TOF, MOF, BOF)
- Using spreadsheets and dashboards to analyse CPL, CTR, ROAS, CAC and spot trends fast
- Testing ad creatives and writing compelling hooks, headlines and ad copy that actually converts
- Producing clear daily reports and being accountable for the numbers
Requirements:
- Highly analytical and confident with maths — you love numbers and logic
- Can build smart spreadsheets for tracking performance, trends and projections
- Have an eye for what makes a scroll-stopping ad creative
- Have at least 1–2 years' experience running Facebook/Meta Ads with a proven track record
- Understand key performance metrics like CPL, CPA, CTR, ROAS — and how to optimise them
- Take initiative, solve problems, and always ask:
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