Digital Advertising Specialist

3 days ago

Belgaum, Karnataka, India beBeeDigitalAdvertising Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title: Digital Advertising Specialist

We are seeking an experienced Digital Advertising Specialist to lead our performance-based media buying efforts. The ideal candidate will possess expertise in campaign performance analysis, A/B testing, and scaling successful strategies to maximize revenue.

Key Responsibilities:
  • Campaign Planning and Execution: Develop and execute performance-based advertising campaigns across multiple digital platforms, including Google Ads, Facebook Ads Manager, and TikTok Ads.
  • Campaign Optimization: Utilize data-driven strategies to optimize campaigns and achieve specific KPIs, such as ROAS, lead volume, or cost-per-acquisition.
  • Data Analysis: Continuously analyze campaign performance and adjust bids, targeting, and creative assets to improve results.
  • Budget Management: Manage and allocate budgets to achieve cost-efficient results while maintaining scale.
  • Trend Monitoring: Stay up-to-date with industry trends and platform updates to maintain a competitive edge.
  • A/B Testing: Implement A/B tests on creatives, audiences, and landing pages for maximum ROI.

Required Skills and Qualifications:

  • Experience: Minimum 2 years of experience in performance-based media buying.
  • Skillset: Demonstrated success in managing high-budget campaigns, proficiency in tools like Google Ads, Facebook Ads Manager, and programmatic platforms.
  • Analytical Abilities: Strong knowledge of performance metrics (CPC, CPM, CPA, ROAS, etc.) and familiarity with analytics tools like Google Analytics.
  • Soft Skills: Excellent communication and teamwork skills, ability to multitask and meet tight deadlines.

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