Digital Outreach Specialist

1 day ago

Belgaum, Karnataka, India beBeeInfluencer Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title: Digital Outreach Specialist

The Digital Outreach Specialist plays a key role in supporting the execution and optimization of influencer marketing campaigns. This involves identifying potential influencers, building relationships, coordinating campaigns, and analyzing performance metrics to ensure the success of influencer initiatives.

Key Responsibilities:

  • Research and identify potential influencers across various social media platforms that align with the target audience and values.
  • Conduct outreach to potential influencers, introducing them to the brand and discussing potential collaboration opportunities.
  • Assist in developing and executing influencer marketing strategies and campaigns.
  • Coordinate and manage the logistics of influencer collaborations, including content creation, posting schedules, and deliverables.
  • Ensure all influencer content meets brand guidelines and campaign objectives.
  • Build and maintain strong relationships with influencers and their management teams.
  • Act as the main point of contact for influencers during campaign execution.
  • Monitor and track the performance of influencer campaigns using analytics tools.
  • Analyze key metrics such as engagement rates, reach, impressions, and conversions to assess campaign effectiveness.
  • Prepare detailed reports and provide insights and recommendations for future campaigns.
  • Work closely with the marketing team to align influencer campaigns with broader marketing goals and strategies.
  • Collaborate with content creators, designers, and other internal teams to ensure cohesive campaign execution.
  • Stay updated on industry trends, emerging influencers, and best practices in influencer marketing.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2-3 years of experience in influencer marketing, social media marketing, or a related role.
  • Strong understanding of social media platforms and influencer marketing trends.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Proficient in using social media analytics tools and marketing software.
  • Creative thinker with a passion for digital marketing and social media.

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