
Digital Marketing Specialist
1 week ago
Job Title: Social Media Expert
We are looking for a skilled Digital Marketing Specialist to manage our online presence across platforms, focusing on content strategy and performance-driven results.
The ideal candidate should have proven experience in post boosting, ad running, and a deep understanding of social media marketing analytics.
- Develop, schedule, and manage high-quality content across platforms
- Boost posts and run targeted ads using Meta Ad Manager & Meta Ad Booster
- Set up and optimize paid ad campaigns to maximize reach, engagement, and ROI
- Track and analyze KPIs and report weekly/monthly
- Develop strategies to grow followers and improve brand visibility
- Work closely with designers or use tools for post creation
- Engage with followers and respond to queries and comments promptly
- Research and stay updated with social media trends and algorithm changes
Key Performance Indicators:
- Follower Growth Rate
- Engagement Rate
- Ad Campaign Performance
- Lead Generation / Conversion Metrics
- Content Reach & Impressions
Responsibilities:
- Manage online presence and content strategy
- Develop and implement paid ad campaigns
- Track and analyze key performance indicators
- Develop strategies to improve brand visibility
- Collaborate with designers and other teams
Requirements:
- Proven experience in digital marketing
- Deep understanding of social media marketing analytics
- Strong communication and project management skills
What We Offer:
- A dynamic and collaborative work environment
- Opportunities for professional growth and development
- Competitive salary and benefits package
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