
High Growth AdTech Strategy Professional
2 days ago
About the Role
We are seeking a skilled Programmatic Strategy Manager to drive revenue growth by optimizing technology, integrations, and yield strategies.
Key Responsibilities
- Monetization Optimization
- Design and execute strategies to maximize yield across programmatic channels.
- Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
- Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy).
- AdTech Platform Management
- Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
- Drive adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups).
- Ensure smooth technical setup, QA, and troubleshooting for all partners.
- Platform & Infrastructure Development
- Manage and optimize ad server configurations (Google Ad Manager or equivalent).
- Develop scalable solutions for AMP, mWeb, and app monetization.
- Collaborate with product and engineering teams to implement new formats and platform improvements.
- Innovation & Experimentation
- Stay ahead of industry changes (Privacy Sandbox, identity solutions, supply path optimization).
- Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.
Requirements
- 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
- Strong understanding of the programmatic ecosystem (SSPs, DSPs, ad exchanges, data partners)
- Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
- Deep knowledge of AMP, mWeb, and app monetization dynamics.
- Strong technical and troubleshooting skills across integrations and platforms.
- Ability to work cross-functionally with product, engineering, and editorial teams.
- Proactive problem-solver who thrives in fast-paced, high-growth environments.
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