Lead Customer Data Platform Strategist

3 days ago

Anand, Gujarat, India beBeeCustomer Full time ₹ 20,00,000 - ₹ 25,00,000
Job Opportunity:

Are you passionate about driving strategy, consulting, and solution leadership across customer data platform initiatives? Do you have a strong blend of business acumen, consulting expertise, and deep knowledge of CDP technologies and use cases?

This role involves shaping client engagements, identifying growth opportunities, and enabling successful delivery of data-driven customer experience programs.

Key Responsibilities
  • Business Leadership & Strategy: Own the CDP practice vision, go-to-market strategy, and business development. Partner with sales, marketing, and consulting teams to define client value propositions and growth opportunities.
  • Consulting & Solutioning: Translate business objectives into CDP use cases and measurable outcomes. Lead discovery, strategy, and solution workshops with clients. Partner with technology teams to design CDP architectures and integrations with MarTech, AdTech, and CRM ecosystems.
  • Practice & People Development: Mentor cross-functional teams on CDP use cases, data strategy, and customer engagement. Contribute to thought leadership, POVs, and industry events. Build alliances with CDP vendors to strengthen ecosystem partnerships.
Requirements
  • 7+ years of experience in consulting, digital transformation, or data-driven marketing.
  • Strong experience in CDP strategy, implementation, or solutioning (Salesforce Data Cloud, Adobe RT-CDP, Twilio Segment, or similar).
  • Proven ability to engage with senior client stakeholders and translate business needs into actionable solutions.
  • Strong understanding of MarTech/AdTech ecosystems, data privacy, and customer experience strategies.
  • Track record of driving revenue growth, practice building, or business development.
  • Excellent leadership, communication, and stakeholder management skills.
Nice to Have
  • Certification of Salesforce Data Cloud, Tealium AudienceStream, AI Associate.
  • Experience with Digital Marketing technologies such as Omni-channel Campaign Management, Digital Advertising, etc. Web tagging & web analytics.
  • Experience in Creating Dashboard, Insights, Reporting.
  • Knowledge of how-to QA Website and Media tags.
  • Media tagging and tracking (not the technical part but how it works in general).

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

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