Senior Digital Marketing Specialist

1 week ago

Nagpur, Maharashtra, India beBeeAdvertiser Full time US$ 40,000 - US$ 80,000
Senior Advertising Leader

We are seeking a highly skilled and performance-driven Google Ads expert to lead and optimize our paid advertising campaigns.

This is an exceptional opportunity for an experienced digital marketing professional to drive growth and success in a fast-paced environment.

The ideal candidate will possess strong analytical skills, excellent communication abilities, and a proven track record of managing large budgets and maximizing ROI.

  • Plan, create, manage and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max platforms.
  • Manage complex campaigns with multiple touchpoints, ensuring seamless integration and cohesive messaging.
  • Conduct deep-dive data analysis, reporting to drive decision making & continuous optimization.
  • Develop and test new campaign strategies, creatives, bidding tactics to maximize conversions and minimize CPA.
  • Collaborate closely with internal teams (SEO, design, and content) for cohesive campaigns.
  • Stay current with Google Ads innovations, algorithm changes, and industry best practices.
  • Implement conversion tracking, audience targeting, remarketing strategies, and attribution modeling.
  • Provide regular reports and actionable insights to stakeholders.
Requirements:
  • 4-5 years of proven experience in managing Google Ads campaigns with large budgets.
  • Expertise in handling complex campaigns with multiple touchpoints.
  • Strong understanding of Google Ads Manager, Google Analytics & Data Studio.
  • Experience across all Google Ads types (Search, Display, Shopping, Video, Performance Max).
  • Excellent analytical skills with a data-driven mindset.
  • Strong communication and project management abilities.
  • Google Ads Certification (preferred).
  • Ability to work in a fast-paced, results-oriented environment.

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