Strategic Fintech Marketing Specialist

6 days ago

Kottayam, Kerala, India beBeeGrowth Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Description

We are seeking a seasoned Growth Marketer to spearhead the launch and scale of our fintech SaaS product in the US market. This is an exceptional opportunity for a results-driven individual to combine strategic planning with hands-on execution across digital communities, partnerships, and unconventional distribution tactics.

  • Craft and execute go-to-market strategies that generate traction without relying on heavy paid spend or SEO.
  • Develop positioning and messaging that resonates with early adopters, founders, and finance leaders.

Key Responsibilities

  • Drive community-led distribution through Reddit, Twitter, Discord groups, startup forums, affiliate networks, and fintech communities.
  • Launch engagement campaigns in micro-communities (e.g., IndieHackers, HackerNews, fintech subreddits, AngelList forums, SaaS/affiliate networks).
  • Establish and scale referral and affiliate programs to incentivize early adoption.

Tactical Growth Experiments & Analytics

  • Design and run growth experiments – landing page funnels, waitlist gamification, incentive programs.
  • Rapidly test acquisition channels and double down on those that prove cost-efficient.
  • Track and optimize conversion across acquisition, activation, retention, and referral.

Leadership & Collaboration

  • Work closely with cross-functional teams to drive growth and user acquisition.
  • Leverage data-driven insights to inform tactical decisions and adapt strategies quickly.

About You
You have 5–8 years of growth marketing experience with a proven track record in launching and scaling SaaS/fintech products, particularly in the US market. Your expertise includes:

  • Hands-on experience with distribution tactics via Reddit, Twitter, Discord, startup forums, affiliate forums, and community networks.
  • Strong understanding of US market go-to-market strategies.
  • Data-driven mindset with strong analytical and storytelling skills.

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