Strategic Paid Social Specialist

11 hours ago


Kottayam, Kerala, India beBeePaidSocial Full time ₹ 8,00,000 - ₹ 15,00,000
Strategic Paid Social Specialist

As a strategic paid social specialist, you will own the execution and support building strategies for all paid social channels.

You will perform in-depth analysis and make recommendations on budget allocation across channels, devices, and campaigns to drive app acquisition campaign improvement and meet monthly targets.

Identify new marketing opportunities and creative ideas based on commercial KPIs, customer insights, and competitive analysis through ongoing test & learning.

You will be responsible for the full project and campaign lifecycle, ensuring high-quality delivery and KPI achievement through cross-functional teams.

Collaborate with local marketing teams and provide guidance on executing local tactics.

Contribute to best practice guidelines and share digital expertise across teams within the organization.

Key Responsibilities
  • Develop and execute comprehensive paid social strategies
  • Manage campaigns across multiple platforms, including Meta, Snapchat, TikTok, and Twitter
  • Drive app acquisition growth through data-driven decision making
  • Lead cross-functional teams to achieve campaign objectives
  • Stay up-to-date with industry trends and best practices
Requirements
  • 5+ years of experience in paid social advertising
  • Strong understanding of app acquisition and full-funnel marketing
  • Excellent communication and project management skills
  • Ability to analyze data and make informed decisions


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