
Social Media Campaign Specialist
7 days ago
Job Title: Digital Marketing Strategist
Description:
We are seeking a highly skilled professional to drive impactful digital marketing campaigns and grow our online presence. This role is ideal for someone who enjoys both creative content management and data-driven performance analysis.
The successful candidate will have a strong passion for social media, paid ads, and performance-driven growth in the education and finance space. They will be responsible for managing daily content across multiple platforms, collaborating with designers and copywriters, and tracking user engagement insights.
Key Responsibilities:
- Social Media Management: Plan and execute monthly content calendars aligned with campaigns and business goals, collaborate with designers and copywriters to create engaging posts, publish daily content, write compelling captions & CTAs, manage community interactions, and track user engagement insights.
- Performance Marketing: Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube), monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations, execute A/B testing of creatives, ad copies, and landing pages, run retargeting campaigns and support funnel optimization, and prepare and maintain weekly performance reports.
- Analytics & Growth: Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions), stay updated on social trends, platform algorithms, and ad marketing benchmarks, coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.
Requirements:
- 2–4 years of experience in Social Media & Performance Marketing (EdTech/Finance preferred)
- Bachelor's degree in Marketing, Mass Communication, or equivalent
- Hands-on experience with Instagram, YouTube, Meta Ads Manager, Google Ads Manager, GA4, and UTM tagging
- Strong written & verbal communication skills in English & Hindi
Preferred Skills:
- Experience with YouTube Lives or webinars
- Knowledge of SEO for social content, hashtag strategies, and lead-gen via CTAs
- Interest in stock market/finance-related content
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