Senior Brand Ambassador

4 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

**Job Opportunity: Marketing Executive Role**

Are you a driven and creative professional seeking a challenging role in marketing? We are currently looking for an experienced Marketing Executive to join our team.

The successful candidate will be responsible for developing and executing the company's ATL/BTL marketing strategy to achieve defined business objectives. This will involve working closely with the sales and marketing team to ensure that strategies are aligned with marketing objectives and sales revenue targets.

Key responsibilities of the role include:

  • Managing brand communication for ATL/BTL activations for multiple projects aligned with corporate brand strategy.
  • Ensuring the proper development, execution, and benchmarking of all ATL/BTL programs designed to increase brand visibility and top-of-mind awareness and recall.
  • Leading trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations.
  • Designing and implementing ATL/BTL marketing plans for augmenting business volume by enhancing brand visibility, top-of-mind awareness, and recall.
  • Identifying and ensuring that ATL/BTL activities are done as defined and documented.
  • Identifying, negotiating, and following up with ATL/BTL vendors to ensure quality and timely work delivery.
  • Implementing and evaluating both project and consumer promotions for priority channels on time and within budget to maximize return on investment and ensure adequate levels of consumer participation.
  • Creating and maintaining the trade marketing calendar of activities and special promotions in coordination with both the sales and marketing team.
  • Implementing and tracking marketing programs to increase sales, brand visibility, and brand awareness.
  • Identifying and developing necessary point-of-sale tools to increase brand presence, market share, and improve customer satisfaction.
  • Monitoring and evaluating marketing programs and BTL campaigns and activities to measure effectiveness and recommendation of improvements as needed.
  • Tracking and reporting on POS trends as well as promotion performance.

**Requirements**

  • An advanced knowledge of MS Office specifically Excel, PowerPoint, and Word is mandatory.
  • Good teamwork skills.
  • Communication skills and networking ability.
  • Adaptability.
  • Strong attention to detail.
  • Good organization and planning skills.
  • Result-oriented, confident, go-getter attitude.

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