
Marketing Specialist for Paid Campaigns
3 days ago
We are seeking a highly skilled Meta Ads specialist to lead and optimize our paid campaigns.
- Key Responsibilities:
Plan, launch, and optimize paid campaigns across Meta Platforms, focusing on full-funnel performance marketing strategy, audience targeting, A/B testing, creatives, copy, and landing pages.
Work cross-functionally with design, brand, and product teams to craft compelling ad experiences and ensure consistency in brand messaging and campaign assets.
Continuously monitor and analyze campaign performance and take action to improve click-through rate (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
Stay updated on the latest ad platform features, trends, and algorithm changes, as well as consumer behavior trends within the travel industry.
Manage monthly ad budgets efficiently and accountably for performance, running remarketing, retargeting, and lookalike audience campaigns to boost engagement and conversion.
Optimize campaigns for different goals: lead generation, website traffic, sales, brand awareness, etc.
Bachelor's or Master's degree in Marketing, Business, or a related field.
3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
Proven ability to manage budgets and achieve strong ROAS.
Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
Analytical and detail-oriented with strong Excel/Google Sheets skills.
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