Senior Specialist, Paid Social
4 weeks ago
About the opportunity You own the execution and support building the strategy for all paid social channels (Meta, Snapchat, TikTok, YouTube, Twitter)You perform in-depth / cross-functional analysis and make recommendations on how to allocate budget across channels, devices and campaignsDrive App acquisition campaign improvement and be accountable for performance against monthly targets while coaching team membersIdentify new marketing opportunities and creative ideas based on commercial KPIs, customer insights and competitive analysis through ongoing test & learningOwn the full project and campaign lifecycle (including lead other projects if necessary), ensuring high quality delivery and KPI achievement through cross-functional teams (measurement, attribution, creative, marketing, product..)Collaborate with local marketing teams and provide clear guidance on how to best execute local tactics.Continuously contribute to the improvement of best practice guidelines and share digital expertise across teams within the organization.What you need to be successful You have gained min. 5 years of professional experience managing paid social advertising campaignsYou have managed campaigns for ideally at least 2 of the following channels (Meta, Snapchat, TikTok, Twitter)You gained strong App acquisition expertise, and ideally full-funnel marketing experienceYou have lead projects, instructed teams and managed various stakeholdersYou are used to breaking down complex problems in an actionable roadmapYou have leveraged incrementality test solutions to decide on campaign and budget mixAnalytical skills with the ability to translate data insights into actionable strategiesExcellent communication and interpersonal skills, with the ability to manage stakeholders effectively.Demonstrated ability to identify marketing opportunities and develop strategic solutions.Ability to initiate innovations, provide feedback and influence the broader team.Up-to-date knowledge of regulations, policies and best practices in digital marketing.
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