Digital Campaign Strategist

2 days ago

Kozhikode, Kerala, India beBeeEmailMarketing Full time ₹ 18,00,000 - ₹ 25,50,000

Job Overview

We are seeking a results-driven Email Marketing Specialist to join our team. The ideal candidate will have a strong passion for email marketing campaigns, hands-on expertise in Oracle Responsys and advanced SQL skills.

The selected individual will support end-to-end campaign execution including setup, targeting, rollout and reporting, while leveraging personalization strategies and data-driven insights to maximize performance.

Key Responsibilities

  • Manage end-to-end campaign execution, including setup, data selection, rollout and reporting.
  • Build, launch and optimize email campaigns across Oracle platforms (Responsys).
  • Create and manage customer workflows, segmentation and targeting strategies.
  • Develop insights from complex data sets and present actionable recommendations to internal teams and clients.
  • Write and optimize SQL queries using advanced concepts for audience creation and performance tuning.
  • Conduct A/B testing and hyper-personalization campaigns to improve engagement.
  • Compile campaign performance reports ensuring data accuracy, integrity and business relevance.

Requirements

  • 4+ years of hands-on experience designing and managing email campaigns using Oracle Responsys.
  • Strong experience in Oracle Unity CDP implementation (minimum 2 customers).
  • Experience in developing BI reports with Oracle Infinity IQ, including dashboard insights.
  • Proven track record in hyper-personalization and A/B testing campaigns.
  • Proficient in SQL with expertise in writing complex queries and performance optimization.

Preferred Profiles

  • Candidates with Eloqua / Responsys + SQL skill sets.
  • Flexible to adapt to dynamic project requirements and cross-platform needs.

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