Digital Marketing Strategist

3 days ago

Kozhikode, Kerala, India beBeeDigital Full time ₹ 18,00,000 - ₹ 25,00,000
Programmatic Buying Role

As a seasoned Digital Marketing Strategist, you will spearhead our Programmatic Buying team. The ideal candidate will possess a strong background in digital marketing and experience working with DV 360.

Key Responsibilities:

  1. Marketing Roadmap Development: Create comprehensive digital marketing roadmaps and proposals for clients, incorporating awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  2. App Campaign Management: Manage app campaigns on DV 360, optimizing for reach, install, and conversion rates. Link App Analytics platforms to DV 360 for seamless tracking.
  3. Ad Tag Creation: Develop ad tags and floodlight tags in CM/DV 360 for campaign conversions, audience activity, and integration of various platforms.
  4. Campaign Optimization: Monitor daily and monthly account metrics (budget caps, campaign pacing, lost bidding, impression share) to implement optimization strategies.
  5. Creative Collaboration: Work closely with the creative design team to develop ideas for creative copy and graphical ad templates.
  6. Client Communication: Collaborate with clients/POC to ensure campaign achievements align with predefined goals.
  7. Reporting: Generate relevant reports at three stages of the campaign (before, during, and after) and audit advertising accounts to identify gaps in existing structures and targeting.
  8. Programmatic Campaign Execution: Plan, execute, and manage programmatic campaigns to drive business growth.

Required Skills and Qualifications:

  • Programmatic Buying (Intermediate)
  • Experience working on DV 360
  • DV 360 Certified

Secondary Skills:

  • Google Campaign Manager (Intermediate)
  • Marketing

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