Innovative Campaign Architect

17 hours ago

Kozhikode, Kerala, India beBeeCreativeStrategist Full time ₹ 90,00,000 - ₹ 1,20,00,000
Creative Strategist Role OverviewJob Summary:We are seeking a skilled Creative Strategist to develop and execute innovative marketing campaigns that drive business results.Key Responsibilities:
  1. Campaign Development:
  2. Design customer-centric creative strategies to enhance brand storytelling, product launches, and seasonal campaigns.
  3. Collaborate with marketing teams to create engaging digital experiences across websites, social media, email, and paid advertising.
  4. Translate customer insights, trends, and data into creative concepts to improve conversion rates and retention.
Content Planning & Messaging:
  1. Develop messaging frameworks and content strategies to highlight product benefits, promotions, and lifestyle narratives.
  2. Ensure consistent brand voice and aesthetics across campaigns while optimizing for different customer segments.
  3. Support personalization efforts and dynamic content strategies to meet diverse shopper needs.
Collaboration & Execution:
  1. Partner with cross-functional teams—performance marketing, product, design—to align creative outputs with business objectives.
  2. Work with external agencies and internal teams to oversee campaign execution, ensuring deadlines, budgets, and quality standards are met.
  3. Provide strategic guidance on creative assets, visuals, storytelling approaches, and customer journeys.
Data-Driven Optimization:
  1. Leverage customer behavior data, A/B testing results, and performance metrics to refine creative strategies and maximize ROI.
  2. Identify opportunities for improvement and iterate on campaigns to achieve KPIs such as engagement, click-through rates, and sales.
Required Skills:
  1. Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  2. 3–6 years of experience in creative strategy, content marketing, or brand storytelling, preferably in the e-commerce space.
  3. Proven experience developing integrated campaigns that boost customer engagement and drive conversions.
  4. Strong understanding of customer behavior, UX principles, and digital marketing channels.
  5. Ability to translate data into creative narratives and actionable strategies.
  6. Excellent collaboration, communication, and presentation skills.
  7. Experience working with cross-functional teams and managing multiple projects in a fast-paced environment.
This role requires a strategic thinker who can develop and execute creative campaigns that drive business results. The ideal candidate will have a strong understanding of customer behavior, UX principles, and digital marketing channels.

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