
Strategic Data Insights Specialist
7 days ago
We are seeking a highly skilled Data Insights Specialist to drive business growth by optimizing direct mail marketing performance for our credit bureau partnerships.
This role requires the ability to manage and analyze large datasets, identify trends and patterns, and make informed decisions to improve campaign effectiveness.
The ideal candidate will have a strong background in data analysis, business acumen, and communication skills, with the ability to interpret complex data insights and present findings to non-technical stakeholders.
Main Responsibilities:
- Campaign Targeting & Selection: Develop targeted customer segments using advanced data analytics techniques.
- Data Analysis: Utilize SQL and Python to extract, manipulate, and analyze large datasets to inform business decisions.
- Performance Analysis: Monitor and maintain key performance metrics to optimize campaign effectiveness.
- Business Decision-Making: Collaborate with cross-functional teams to develop and implement data-driven strategies that drive business growth.
Requirements:
- Minimum 3 years of experience in a consumer lending or financial services company managing portfolio performance and making business-driven credit policy decisions.
- Proven track record of interpreting data within a business context to make high-impact decisions.
- Technical Skills:
- SQL - Proficiency in writing complex queries to extract and manipulate large datasets.
- Excel - Advanced skills including pivot tables, calculated fields, and data visualization.
- Python - Ability to run underwriting, UW, and response rate models to score customer populations for direct mail targeting.
- Analytical Skills: Ability to identify performance drivers, isolate anomalies, and develop actionable recommendations.
- Communication: Strong verbal and written English skills for presenting findings to non-technical stakeholders.
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