
Government Account Growth Specialist
24 hours ago
About the Role
We are seeking a seasoned professional to spearhead and scale our government-focused projects. The ideal candidate will bring a unique blend of strategic account management, performance marketing acumen, and business growth expertise.
This role requires working at the intersection of public sector partnerships, creative storytelling, and measurable outcomes. You will manage high-value government accounts, build strong stakeholder relationships, and ensure every campaign delivers both creative excellence and growth impact.
Key Responsibilities:
- Serve as the primary point of contact for government and public sector clients.
- Build and maintain trusted relationships with senior stakeholders across ministries, agencies, and government bodies.
- Translate government priorities into effective communication and marketing strategies.
- Lead planning and execution of campaigns across digital, social, and on-ground activations.
- Drive performance marketing initiatives tailored for public sector audiences, ensuring ROI-driven outcomes.
- Monitor and report campaign effectiveness with clear metrics and insights.
- Collaborate with internal creative, strategy, and digital teams to deliver high-quality solutions.
- Identify growth opportunities within accounts to expand scope and long-term partnerships.
- Ensure compliance with government protocols, approvals, and processes at all times.
- Mentor junior team members and foster a culture of accountability, creativity, and delivery excellence.
Requirements:
- 6–7 years of proven experience in account management, performance marketing, or client growth roles (agency or consulting background preferred).
- Strong exposure to government or public sector projects — with an understanding of processes, sensitivities, and protocols.
- Excellent relationship management skills with the ability to handle senior bureaucrats, ministers, and institutional stakeholders.
- Strong grasp of digital marketing and performance metrics; ability to link creative strategy with measurable growth.
- Exceptional communication, negotiation, and presentation skills.
- Proven track record in driving account growth and managing multi-stakeholder projects.
- Bachelor's/Master's degree in Marketing, Communications, Business, or related fields.
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