Marketing Automation Professional

1 day ago

Bengaluru, Karnataka, India beBeeMarketing Full time US$ 90,000 - US$ 1,20,000
Job Description

We are seeking a highly skilled Marketing Automation Professional to join our team. This role is responsible for the strategic planning, execution, and optimization of email marketing campaigns across multiple channels.

  • General Responsibilities:
  • Understand campaign strategy and performance goals, ensuring timely completion of tasks and effective communication with the broader team.
  • Uphold brand standards and best practices.
  • Provide critical thinking on campaign approach and tactical execution.
  • Manage multiple projects and deadlines, prioritizing tasks accordingly.
  • Actively seek out skills development training, aligned with career development goals.
Email and Marketing Automation Responsibilities
  • Design, execute, and optimize email marketing campaigns for marketing and brand programs.
  • Monitor campaigns to meet or exceed program and channel benchmarks.
  • Recommend copy, design, and format adjustments to improve open and click-through rates.
  • Champion testing to enhance data-driven decision making.
  • Accurately connect Marketo campaigns to CRM, ensuring data flow to support defined measurement strategy.
  • Contribute to reporting for demand generation campaigns.
  • Review peer campaigns for accuracy and collaborate on problem-solving.
  • Participate in power user training and office hours to ensure consistency across the enterprise.
  • Identify opportunities for process, campaign, or platform strategy improvements and present to leadership.
Requirements
  • Bachelor's degree in marketing, communications, digital marketing, or computer science (preferred) or 4 years equivalent business experience.
  • Marketo certification (or ability to achieve within 6 months), preferred.
Technical Skills
  • Expert understanding of Marketo suite of tools.
  • Expert understanding of email marketing and multichannel marketing automation.
  • Experience with sales and marketing channel integration.
  • Awareness of data sources across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, HootSuite, Google, SEMrush, etc).
  • Experience with Workfront project management tool, a plus.
  • Awareness of global data and consumer privacy regulations and best practices, preferred.
  • Strong command of American English, with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada.
Experience
  • 6+ years of experience in email marketing and marketing automation, preferably within a large, global organization or professional services environment.
  • Deep understanding of buyer journey, preferably in B2B environment.
Leadership Skills
  • Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously.
  • Ability to influence peers and internal clients to achieve objectives.
  • Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders.

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