Marketing Automation Expert

1 day ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,00,00,000
Job Title

Are you a highly motivated professional with experience in marketing automation?

We are seeking an Marketing Automation Specialist to join our team. As a key contributor, you will be responsible for the management and day-to-day operation of our marketing technology and automation systems, specifically Marketo and Salesforce.com.

Key Responsibilities:

  • Design, build, execute and optimize marketing programs and campaigns within Marketo, Salesforce.com, and other integrated/related systems to deliver measurable results.
  • Create emails, landing pages, templates, forms, nurture programs, lead scoring, other campaign assets and automation in accordance with industry best practices, company standards, and requirements provided by internal clients.
  • Consistently complete assigned tasks and projects on-time and to specifications.
  • Test and QA marketing automation programs.
  • Maintain the contact database; upload lists; maintain segmentation; uphold data hygiene standards; optimize email deliverability.
  • Maintain, troubleshoot and build various technology integrations including CRM, webinar platforms, data enhancement tools, etc.
  • Conduct A/B and multivariate testing on subject lines, creative and copy tests when required.
  • Measure, track, analyze, and report on the effectiveness of programs.
  • Monitor technology developments and trends; make recommendations for adoption at our company.
  • Act as project manager for marketing initiatives as needed, maintaining project plans and keeping the team on-schedule.
Essential Experience & Qualifications

To succeed in this role, you will need:

  • Bachelor's degree or equivalent with 3-5+ years of relevant work experience.
  • 2+ years of marketing automation experience in Marketo and Salesforce.com.
  • Strong preference for candidates who are certified in Marketo and/or competitive marketing automation platforms.
  • Deep understanding of demand generation, lead lifecycle, lead nurturing and lead management.
  • A proven history of delivering high quality projects on time and within budget guidelines.
  • Experienced in webinar hosting platforms, including scheduling, prepping, hosting, recording, and follow up.
  • Track record of outstanding success marketing to mid-sized businesses and Managed Service Providers.
  • Excellent marketing project management skills to allow for timely planning, executing and reporting on multiple marketing projects at the same time, and the ability to perform in fast-paced and high-energy environment.
The Ideal Candidate Will Be

We are looking for a highly professional and self-motivated individual, who is analytical and passionate about details, and consistently goes above and beyond expectations.

An energetic team player and self-starter with exceptional organizational, interpersonal, and communication skills.

Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.

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