Digital Marketing Manager

4 weeks ago

Bengaluru, Karnataka, India Camp Automation Full time
Job Description

Marketing Manager/ Digital Marketing Manager

Experience: 2+ Years

Location: Jayanagar, Bangalore (Work from Office)

CTC: 4-5 LPA

Were hiring aDigital Marketing Managerto independently manage strategy, execution, and performance of campaigns for our client acquisition. This is for a SAAS product, with inbound sales.

Key Responsibilities

- Plan and execute digital campaigns aligned with business goals
- Focused ads and emails to create awareness, re-target and signup our SaaS offering
- Own the inbound objectives of client acquisition and revenue targets
- Conduct keyword research, audience targeting, and A/B testing
- Activities to perform:
- Create and design engaging, mobile-friendly content
- Segment audiences using CRM tools for personalized messaging
- Track campaign metrics (open/click/conversion rates)
- Optimization of campaigns
- Budget management
- Conduct A/B testing on subject lines, content, and design
- Set up automation workflows and triggers based on user behavior
- Stay updated on platform algorithm changes, ad formats, and paid media best practices.

Skills & Qualifications

- 2+ years of hands-on digital marketing experience
- Preferably worked in multiple channels
- Experience in marketing and automation
- Good analytical, communication, and content skills
- Knowledge of HTML/CSS for email design is a plus
- Worked in a SaaS startup is a plus
- Ability to work independently and manage multiple campaigns
- Strong willingness to carry out performance marketing and deliver results.

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