Digital Marketing Manager

Job Title: Digital Growth Marketing Manager

Location: Bangalore, India – Hybrid

Experience Range: 7-14 Years

Company Description:

Resillion is the only Total Quality solutions company combining quality engineering, cyber security, conformance and interoperability, and content quality control. We are a strategic partner, ensuring digital resilience and quality assurance across the full digital lifecycle. Our solutions combine human insight with advanced AI to deliver scalable, future-ready solutions that support trusted performance from concept to launch.

With deep expertise across media, telecoms, energy, finance, banking, manufacturing, logistics, and government, we support clients in navigating regulatory complexity, reducing risk, and accelerating innovation. Our global team of 700 experts spans Europe, the UK, the USA, India, and China. www.resillion.com

Job Summary:

The digital growth marketing manager will lead the development and execution of performance-driven marketing strategies that accelerate customer acquisition, engagement, and revenue growth. This role is ideal for a digital-first marketer who thrives on data, automation, and experimentation, and who can turn insights into action across the full marketing funnel.

You will be responsible for demand generation, digital campaigns, website performance, and marketing automation – working closely with sales, field marketing and our content lead to deliver measurable impact across our core industry sectors.

Key Responsibilities

Demand generation and campaign execution:

· Plan and execute multi-channel demand generation campaigns to drive qualified leads and pipeline growth

· Support ABM initiatives by tailoring campaigns to key accounts and industry verticals

· Manage digital channels including paid search, paid social, display, and retargeting

· Collaborate with content, field/ABM marketers and our practice leads to align messaging and campaign assets with buyer journeys

Website and digital performance:

· Own and optimise the company website to support SEO, conversion rate optimisation (CRO), and user experience

· Monitor and improve digital performance metrics across all touchpoints

· Ensure automation in lead generation from digital channels into our CRM and Marketing cloud tool.

Marketing automation and CRM:

· Build and manage automated marketing workflows using Salesforce.com, Account Engagement (Pardot), Sales Engagement, Lusha and Sales Navigator.

· Ensure seamless lead nurturing and scoring processes to support sales enablement

Analytics and optimisation:

· Analyse campaign performance and marketing attribution to inform strategy and budget allocation

· Report on KPIs and make data-driven recommendations for continuous improvement

Innovation and best practice:

· Stay current with digital marketing trends, tools, and best practices

· Drive innovation and efficiency across all marketing activities

· Proactively explore and apply AI tools to enhance campaign performance, streamline reporting, automate workflows, and personalise customer journeys

· Identify opportunities where AI can improve speed, scale, or insight without compromising creativity or human judgment

Qualifications

· Bachelor's degree in marketing, business, or a related field

· 5+ years of experience in B2B marketing, ideally in tech, SaaS, or professional services

· Proven track record in performance marketing, demand generation, and digital campaign execution

· Strong understanding of Salesforce, Account Engagement (Pardot), and Marketing Cloud

· Experience managing and optimising websites for lead generation and SEO

· Data-driven mindset with strong analytical and reporting skills

· Excellent collaboration and communication skills

Personal Attributes:

· Results-oriented with a growth mindset

· Highly organised and detail-focused

· Comfortable working in a fast-paced, dynamic environment

· Passionate about digital marketing, automation, and customer acquisition

Why Join Us?

· Be part of a global company driving innovation in quality engineering

· Collaborate with a team of industry-leading professionals

· Contribute to meaningful digital transformation projects

· Resillion is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

· Would you like help turning this into a branded job ad or internal hiring pack?

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