Marketing Automation

2 weeks ago

Bengaluru, Karnataka, India Bhavnaditya Accounting And Order Services Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Responsibilities

  • Manage and optimize marketing automation systems (primarily IRIS) to map and improve business processes (e.g., setting up and running marketing in IRIS).
  • Develop, audit, and enhance data systems, ensuring accuracy and efficiency in marketing efforts.
  • Build and migrate interactive, visually appealing dashboards and reports.
  • Develop and maintain reporting and analytics for marketing performance, database health, lead scoring, and dashboard effectiveness.
  • Handle technical aspects of marketing systems and integrate them with visualization tools (e.g., Power BI good-to-have).
  • Collaborate with sales, marketing, and analytics teams to define requirements, establish best practices, and ensure successful outcomes.
  • Ensure all marketing data, dashboards, and reports are accurate, consistent, and aligned with business needs.

Ideal Candidate Qualities

  • Strong commitment to the role with a focus on long-term growth.
  • Exceptional communication and collaboration skills across diverse teams.
  • Ability to work independently without micromanagement.
  • Strong attention to detail, organization, and process-orientation.

Qualifications

  • Hands-on experience with marketing automation platforms such as IRIS, Eloqua, Marketo, Salesforce Pardot, Iterable, Mailchimp.
  • Proven experience in data visualization and dashboard creation (preferably in Power BI).
  • Excellent analytical skills with the ability to manage and interpret complex datasets.
  • Familiarity with data collection, cleaning, and transformation processes.
  • Strong Excel skills (including formulas).
  • Minimum typing speed of 3040 WPM (with acceptable error rate).
  • Ability to proofread and follow best practices for process documentation.
  • Background in marketing is a must.
  • Demonstrated data handling skills for KPIs/metrics.
  • Good understanding of Power BI reports (reading, filtering views).

Benefits

  • Flexible work-from-home arrangement.
  • Career advancement opportunities and professional development support.
  • Supportive and collaborative team environment.

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