Chief Media Analytics Expert

2 days ago

Varanasi, Uttar Pradesh, India beBeeDataScientist Full time ₹ 1,66,04,500 - ₹ 3,01,09,800

We are seeking an expert in media analytics to drive marketing measurement and optimization.

Key Responsibilities
  • Develop and implement advanced analytics models for customer lifetime value, anomaly detection, and media mix modeling.
  • Solve complex media optimization problems and conduct A/B testing to evaluate proposed solutions.
  • Partner with domain leads and business stakeholders to clearly understand business requirements and drive recommendations that are linked to the organization's strategy and OKRs.

Qualifications include 7-8 years of experience in data science/analytics with a strong focus on media measurement, marketing effectiveness, and performance optimization. The ideal candidate will have a proven track record of driving business growth through data-driven insights and strategic decision-making.

The successful candidate will be able to develop and deliver high-quality analytical solutions, work effectively in cross-functional teams, and communicate complex technical information to both technical and non-technical stakeholders. They will also have excellent problem-solving skills, be able to think creatively, and thrive in a fast-paced environment.

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