Marketing Analytics Specialist
4 days ago
Job Opportunity:
We are seeking a seasoned Market Mix Modeler to drive impactful results.
Key Responsibilities:- Act as the primary point of contact for client engagements, ensuring seamless communication and delivering high-quality recommendations.
- Develop a deep understanding of client business challenges, marketing strategy, and objectives to design customized modeling approaches that drive strategic media planning and budget allocation advice.
- Translate analytical results into actionable insights to inform key marketing decisions.
- Lead the design, development, and validation of Market Mix Models using econometric/statistical tools such as regression models and time-series analysis.
- Analyse historical media and sales data to identify key drivers of performance, uncovering opportunities for growth and optimization.
- Provide scenario analysis and media optimization insights to guide marketing decisions, empowering clients to make informed choices.
- Integrate Market Mix Model results with other measurement approaches, ensuring a comprehensive understanding of market dynamics.
As a Market Mix Modeler, you will have the opportunity to work on a wide range of projects, including Marketing mix modelling (MMM) and other marketing analytics initiatives.
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