Analytical Marketer

5 days ago


Varanasi, Uttar Pradesh, India beBeeMarketing Full time ₹ 10,40,000 - ₹ 17,56,000
Market Mix Modelling Specialist

We are seeking a highly analytical professional to lead Marketing Mix Modeling (MMM) projects, specializing in quantifying the impact of marketing and business activities on key performance metrics.

  • Key Responsibilities:
  • Manage day-to-day client data processing and project delivery in MMM engagements.
  • Apply econometric modeling techniques to assess the effectiveness of marketing campaigns.
  • Interpret complex data and generate actionable business recommendations through statistical analysis.
  • Present findings through well-structured PowerPoint presentations tailored to client audiences.
  • Collaborate with cross-functional teams, including data scientists, consultants, and clients.
  • Perform R&D to improve modelling accuracy or explore new techniques.
  • Automate repetitive tasks using tools like VBA, R, or Python.
  • Support the development and implementation of advanced analytical frameworks and custom models.
  • Evaluate quality and consistency in deliverables across projects and industries.


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