Senior Mobile Analytics Specialist

2 days ago

Varanasi, Uttar Pradesh, India beBeeMobileDataAnalyst Full time ₹ 20,00,000 - ₹ 25,00,000

We are seeking a skilled Mobile Data Analyst to drive strategic insights across mobile apps. This role is ideal for someone who understands the intricacies of mobile tracking, SDKs, MMPs, and app store ecosystems.

This specialist will be responsible for implementing, auditing, and optimizing mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.

The successful candidate will have experience working with paid acquisition tracking for mobile apps, troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.

Key Responsibilities:

  1. Implement and optimize mobile analytics setups using various tools.
  2. Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
  3. Align app tracking setups with paid campaigns across multiple platforms.
  4. Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure data quality.
  5. Identify and resolve attribution discrepancies across platforms and reporting systems.
  6. Build dashboards to visualize mobile performance clearly.
  7. Document all technical setups and collaborate with performance marketing teams.

Required Skills & Experience:

  1. 3-5 years of hands-on experience with mobile analytics tools.
  2. Strong understanding of mobile attribution models and post-install event tracking.
  3. Familiarity with iOS and Android tracking limitations.
  4. Experience working with paid acquisition tracking for mobile apps.
  5. Ability to troubleshoot complex issues and provide clear communication skills.

Nice to Have:

  1. Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  2. Knowledge of privacy-first tracking approaches and consent frameworks.
  3. Exposure to funnel reporting and cohort analysis for mobile growth.

We offer a dynamic work environment that fosters collaboration and growth. If you're passionate about delivering actionable insights and driving business growth, we encourage you to apply.

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