Digital Media Specialist

2 weeks ago


Varanasi, Uttar Pradesh, India beBeeDigital Full time ₹ 9,00,000 - ₹ 12,00,000
About the Role

We're seeking a highly skilled and analytical Digital Media Specialist to join our marketing team.

  • This individual will be responsible for developing and executing comprehensive digital media strategies that drive brand awareness, engagement, and conversions.
  • The ideal candidate will have expertise in managing and optimizing content across various social media platforms, including Instagram, Facebook, YouTube, Pinterest, and TikTok.
  • They will also possess exceptional analytical skills, with the ability to interpret data, derive actionable insights, and make data-driven decisions.
Key Responsibilities
  • Develop and implement digital media strategies aligned with overall marketing objectives.
  • Create compelling, platform-specific content that resonates with our target audience and embodies our brand voice.
  • Plan and execute digital media campaigns, contests, and promotions to drive engagement and achieve campaign goals.
  • Actively manage and grow our online communities across all relevant social media platforms.
  • Engage with followers, respond to comments and messages in a timely and on-brand manner.
Requirements
  • 2+ years of progressive experience in digital media marketing, with a proven track record of success.
  • Demonstrable experience working with a D2C brand is highly preferred.
  • Expertise in managing and optimizing content across a variety of social media platforms.
  • Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficiency in using social media analytics tools.
  • Proven experience in developing and executing successful digital media campaigns.


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